Clamelle was once again the talk of the town at the OTC Marketing Awards 2009 in London on the 5th March, winning two of the prestigious awards.

Most Innovative New OTC Product Clamelle was awarded the title ‘Most Innovative New OTC Product’ with one judge describing the Clamelle Chlamydia Service as a ‘revolutionary switch’ and another declaring it ‘a major public health advance’.

Best OTC Pharmacy Training The extensive educational training materials produced to support the switch were awarded the ‘Best OTC Pharmacy Training’ Award. A ground breaking switch must be supported by top-class training for pharmacists and their staff – and this was, according to the judges, exactly what the Clamelle Chlamydia Service materials did.

These two awards build on Clamelle’s success earlier in the year when the Clamelle Chlamydia Service was awarded ‘Best POM to P switch of the Year’ at the SMaRT Awards in Birmingham.